#Multi touch revenue attribution how to

It follows the customer journey stages from the first time they visit your website, to the point at which they purchase a product or service.

Instead, attribution keeps tabs on every engagement your leads make Revenue attribution essentially paints an entirely different picture of your campaign performance-one that can be used to make more informed decisions. Nameīy adding revenue data, we can now see that although campaign 1 drove the most conversions, campaign 3 generated the most revenue. However, that result changes when we add revenue data to the picture. For the same cost, it drove four times more conversions than campaign 2. Let’s use an example to illustrate the power of revenue attribution.įocusing on conversions only campaign 1 is the obvious top performer. Ultimately, the point at which they generate revenue, and how much they create. Revenue attribution is a little different, as it tracks the specific marketing actions taking place, and the impact they have further down the marketing funnel. However, conversions can also be used to track other actions taken on a page, such as clicking a button, following a link, or the amount of time spent on a page.Īn action or goal is set, and when that criteria is met, it counts as a conversion. The most frequent use of conversion tracking is in form submissions, such as a subscription to an email list. Why is revenue attribution more useful than conversion tracking?Ĭonversion tracking provides a simple means of tracking the specific actions taken by people on a website. Marketing attribution ensures this is possible, and that there is a clear line between marketing efforts and revenue income. Marketing technology continues to innovate, mature, and advance with each passing year.Īs it does, there is an increasing demand for business executives to hold their marketing functions accountable where revenue is concerned. Revenue attribution, or marketing attribution, is a method which connects different data sets to determine exactly which forms of marketing are resulting in revenue. How Ruler attributes revenue to your marketing With its closed loop reporting, it can easily connect revenue data with your marketing campaigns, allowing you to fully demonstrate your impact on the bottom line. Ruler makes the process of revenue attribution so much easier.

#Multi touch revenue attribution how to

How to get started with revenue attribution.

What is the best revenue attribution model?.

Why revenue attribution more useful than conversion tracking.

Whether you’re new to revenue attribution or would like a refresher on how to use it, this blog will cover the basics and help you get the most out of it. Instead, the attribution of revenue is paramount in a modern marketing strategy, with around 57% of marketing teams having some form of attribution tracking in place. This can only be a good thing, as marketers are being held increasingly accountable for the need to connect efforts with more than simple lead generation. Revenue attribution has become a buzz term in marketing in recent years, with an increasing number of discussions around the topic. Use revenue attribution to prove your ROI, optimise campaigns, and allocate budgets with more confidence.